Mercedes-Benz
India in its true reflection of the discerning taste and attributes of
the philosophy ‘Best or Nothing’ inaugurated TRENDZ at the most
contemporary mall destination in South India, UB City today. With the
motto of introducing the latest brand offerings to the premium customers
and also inspire young achievers to be a part of the three pointed
star, TRENDZ will showcase the latest offerings from Mercedes-Benz
India. This one of a kind concept allows the consumers to experience the
look and feel of the brand first-hand.
Speaking at the inauguration Mr. Debashis Mitra, Director, Sales
& Marketing, Mercedes-Benz India said, “TRENDZ is meant for our
discerning customers and the young aspirers of the society who are
uninhibited about their choices and like to be a part of the brand by
connecting with its latest offerings. This amazing store is designed for
customers, prospects, enthusiasts and provides the right mix for an
exclusive social interaction. It fits perfectly with our new brand
initiative mb. Feel it! which we launched at the recently concluded Auto Expo
in Delhi. This long term mall display concept is a part of our new “Go
to customer” strategy and we are confidant of its success”.
After finishing last year on a successful note Mercedes-Benz India
has started the year 2012 with some avant-garde initiatives to reiterate
their flourishing growth in the luxury segment. With the launch of the
high octane Performance Driving Academy at the Buddh International
Circuit the Company has laid strong foundation for the growth of
motorsports in India. At the Auto Expo this year Mercedes-Benz India
unveiled the new design language and launched the SLS AMG
Roadster and. The new initiative mb. Feel it! gives an opportunity to
feel the technology and dynamism of the brand at TRENDZ. Mercedes-Benz
specially showcased the DTM Racing Car along with the first ever
preview of SLS AMG Roadster post the Auto Expo at the venue. Also the
motorsport enthusiasts can enroll themselves for the “AMG Performance
Driving Academy” courses to be offered by Mercedes-Benz India. TRENDZ is
Mercedes-Benz India’s initiative to reach out to the customers who lead
an evolved and contemporary lifestyle. It is a natural progression for
the legacy of Mercedes-Benz towards superior customer satisfaction,
world class buying experience, ambience and luxurious lifestyle.
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