GM says the 2012 Cruze diesel will look nearly the same as the gasoline version (LT gas model shown).
Perhaps emboldened by the fact that its
Cruze nameplate is Chevrolet’s global best seller, and hoping to create
anticipation for a 2013 diesel variant co-developed in Europe for the
U.S., GM is putting German automakers on notice.
“The market for diesel cars in the U.S. is small at present, but is
expected to grow due to Corporate Average Fuel Economy requirements and
expected increases in gas prices,” said Mike Omotoso, powertrain analyst
at LMC Automotive. “So far, the German automakers haven’t had any
diesel car competition in North America. GM could do well with it,
particularly with younger buyers who don’t have the old prejudices
against diesel.”
This statement about a small market is quite true. In 2011, clean
diesels comprised not quite 0.8 percent of the U.S. passenger vehicle
pie – 101,624 clean diesels out of a total of 12,734,356 passenger
vehicles. It may be early to determine how the Cruze will measure up as
an overall value proposition against the top-selling Jetta TDI, but GM said it will make sure the already successful Cruze is a contender.
Since its launch in 2009, over one million Cruzes have been sold
worldwide. In the U.S., 231,732 were sold in 2011. And of the already
existing European market diesel, the company reported around 33,000 were
sold.
GM's Powertrain Engineering Development Center in Pontiac Mich.
Preparing for homologation and consumer acceptance in America, GM said
its powertrain engineers have an open line of communication between the
project leaders in Torino, Italy and colleagues in Pontiac Mich. These
engineers are refining “a world-class engine that delivers outstanding
fuel efficiency and torque while providing a smooth, quiet ride,” GM
said.
Collaboration is also happening with GM engineers in Russelsheim,
Germany who are developing the accessory drive, acoustic cover and other
specialized components.
GM said it has recently invested $26.5 million in five dynamic benches
in Torino to refine its vehicles’ noise and vibration and chassis
dynamometer testing.
The
GM Powertrain Engineering Development Center in Turin, Italy is the
project leader for the U.S. Chevrolet Cruze diesel. Of the Turin
facility, GM said it is "the engineering center responsible for the
engineering for the majority of the over half a million
small-displacement GM diesel engines sold throughout the world last
year."
“U.S. customers are going to be pleasantly surprised when they get a
chance to drive the Chevrolet Cruze diesel,” said Mike Siegrist, 2.0L
diesel assistant chief engineer. “Our global team is providing diesel
engineering expertise that will give U.S. Cruze customers great quality,
torque and fuel economy in a car that’s both fun to drive and practical
at the pump.”
As part of normal testing, GM said it is beating on Cruze diesel test
mules in temperatures ranging between -40 deg. F, and 158 deg, F, and up
to altitudes of 10,000 feet.
“We’re able to put the diesel engines through rigorous testing to ensure
they operate optimally under a wide range of conditions and also can be
integrated seamlessly into the production vehicle,” said Pierpaolo
Antonioli, managing director of the Torino Powertrain and Engineering
Center. “We’ve pushed these engines in the labs so that the customer can
depend on them in real-world driving situations.”
Outwardly, the 2013 Cruze diesels will not be noticeably different from
gasoline variants. And if anyone ever perceived drawbacks with diesels,
GM said direct injection technology will yield excellent drivability.
Emissions also will be at an all-time-low due to particulate-capturing
filtration systems.
Last year, VW sold 51,530 Jetta diesels
in this small but predicted-to-grow segment, so we shall see how the
Cruze breaks into the clean diesel market in GM's own back yard with
competition tweaked in VW’s European back yard.
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